Sig has posted a beauty: YKSIW. I think he’s invented a new acronym as well.

As his post suggests, Sig’s mission goes beyond merely selling software which automates the way we do certain tasks. He wants to change the way business is done, for the betterment of all.

As Hugh has said, “Business is change; there is nothing else.” Given a flat world, Friedman’s miscalculation, and rampant job dissatisfaction (among other things too numerous to mention here), a continuous pursuit of change in business has never been more important.